Wendeline Goh
ERA Senior Division Director
Wendeline Goh
ERA Senior District
Division Director
To be a successful realtor in Singapore,
you must always and consistently put your clients' best interests first. When you do, your personal needs will be realized
beyond your greatest expectations.
To be a successful realtor in Singapore,
you must always and consistently put your clients' best interests first. When you do, your personal needs will be realized
beyond your greatest expectations.
ERA Millionaire Realtor
MediaCorp Channel 8 TVC
"A Division That Serves With a Heart And Passion."
- Wendeline Goh
Founder, Athena Division
"A Division That Serves With a Heart And Passion."
- Wendeline Goh
Founder, Athena Division
Video Series
Series
Hear From My Clients
The Straits Times
Like many Singaporeans, real estate singapore industry executive Wendeline Goh has a love affair with property. But unlike most of us, she bought her first private apartment at the tender age of 26.
Ms Goh, 42, a district division director at ERA, believes property is an asset that can appreciate over time and is a good hedge for inflation.
“Take property as a form of savings, as the instalments you pay each month will eventually come back to you,” she notes.
“Buy your first property when you’re young rather than renting, and you would have an asset to convert to cash when you retire. To me, property investment is the safest investment instrument among all the others.”
Ms Goh graduated with an honours degree in civil engineering from Heriot-Watt University in Edinburgh, Scotland, in 1997 and joined ERA Realty Network in 2015.
Last year, she was handpicked as one of 100 agents out of ERA’s 6,500-strong network to join Plush, believed to be the industry’s first realtor service here to solely target high-net-worth individuals.
“Only agents who have transacted a high-end property with a minimum value of $5 million in 2018 are selected for this by invitation,” she said. Another criterion included earning minimum commission of $200,000 a year.
Before joining ERA, Ms Goh was a marketing manager in an international paint company.
EdgeProp Awards
Wendeline Goh shows a series of charts that she has created her- self for her clients, to help them understand how property prices have evolved in specific locations over time. She highlights a chart showing how resale prices around Districts 5 and 21 have risen in recent years, well above the national average.
“The key to maintaining and earning good value with resale properties is to look out for undervalued properties at the right locations,” she explains.
“By right location, I’m referring both to a property having a unique quality among other comparative estates, or in a neighbourhood that’s experiencing regeneration or new developments. It’s not just about the inherent value of the property itself, but also its surroundings,” she adds.
Goh’s keen and analytical assessment of property values has made her a self-taught expert on spotting good acquisitions. That’s why she is one of the Top Transactor in Resale Condo award winners in this year’s EdgeProp Excellence Awards.
She spends a significant amount of time doing research on the market, a habit that she has carried over from her past career in marketing.
“I was previously working with a major paint company, which I guess is related to real estate. I managed repainting projects for buildings, which led me to develop an interest in architectural design,” she explains.
