Bigger, stronger and better

ERA Realty Network has emerged as the agency of the future with strategic collaborations, innovations and booming project opportunities

As ERA Realty Network (ERA) ends the year with a strengthened market position in the real estate sector, it is set to become the ultimate home to the real estate sales persons in Singapore and beyond.

Numerous milestones were highlighted during its recent Q4’18 Career Advancement Day Conference.

ERA is the only listed real estate agency in Singapore that organises fully subsidised quarterly conferences and top achievers’ congratulatory press advertisements for its salespersons.

There are strategic collaborations, numerous project appointments and prestigious award attainments, as well as the unveiling of new initiatives, innovative technology tools and training programmes that greatly enhance its position as the market leader.


Since 1982, ERA has weathered all sorts of challenges to emerge as the leading real estate brand in Singapore.

From establishing the largest real estate agency network in the Asia-Pacific region to becoming the first real estate agency listed on the Singapore Exchange, ERA’s success story is anchored on one thing: building trust that is based on establishing the highest professional values in its 6,100-strong agent network. Its achievements have not gone unnoticed.

This year alone, it has received numerous awards, including Top Property Agency by Influential Brands; Most Innovative Real Estate Agency by SBR Listed Companies Awards; Favourite Real Estate Agent (Gold) Award by Expat Living Readers’ Choice Awards; and the Marketing Agency Excellence Award by EdgeProp Singapore – an award that is based on votes from real estate developers.


Through strategic collaborations with CBRE Realty Associatesand HSR International Realtors, ERA has managed to add about 500 real estate singapore salespersons to its agent count.

Buoyed by the addition of these experienced salespersons, the company has secured even more real estate singapore project appointments, in turn creating a plethora of opportunities for its network.

As of this year, the ERA portfolio comprises 66 real estate singapore projects. There were 35 project appointments this year, accounting for more than 14,700 units. Next year, 28 projects are already in the pipeline.


ERA has also announced an exclusive collaboration model with leading energy group Sembcorp Power at the conference.

This partnership allows ERA salespersons to share Sembcorp Power’s electricity price plan in the Open Electricity Market to residential consumers, which greatly increases ERA’s value to its customers.
In addition, ERA salespersons and staff can enjoy rebates off their electricity bills and other benefits through a corporate incentive plan on top of the published rate*.

To better serve the increasing number of high net worth individuals in Singapore, a premium club, dubbed the Plush Club, has been unveiled to focus on enhancing salespersons’ abilities to provide “premium concierge services” for high net worth customers.

In preparing its agents to face the rising demands of the real estate singapore market, ERA has expanded its signature Ultimate Agent Training to better equip its agents, such as the new Ultimate Commercial Mastery, Ultimate Wealth Seminar and Ultimate Leadership Development Programme, as well as improving its Ultimate AccelERAtion Mastery – compulsory training that aims to provide the roadmap of success.

In addition, ERA also lines up a series of digital marketing training with leading industry digital partners, ensuring that its salespersons are well-tuned to the ever changing digital landscape.


Not resting on its laurels, ERA continues to upgrade its technology tools. The i-ERA app and myERA portal – a comprehensive virtual office that allows its salespersons to work remotely – have been revamped to become more user-centric, intuitive and mobile optimised.

Progressive enhancements on navigation and usability are made based on the insights of salespersons’ needs. Key features such as myProfile, news feeds, announcements, quick links to Tech Tools and quick access to Marketing Templates are all positioned strategically at the home page to improve the user’s search experience.

Above all, salespersons can access an improved Calendar Planner that displays company-wide training, events and seminars at a glance. All these new integrations drastically improve the productivity of today’s salespersons that spend a lot of time travelling between appointments.
Everything seems to point to this: ERA is fully committed to providing the most up-to -date solutions to meet the everchanging needs of modern real estate singapore salespersons.

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